FlowMonitor Advises Companies Can Save Money on Their Market Research through a Mixed Method Approach

Market research company FlowMonitor announced their findings that companies can get better customer experience feedback through a mixed method approach. Business decision makers can get more from their research budget if they choose both a quantitative and qualitative procedure.

Los Angeles, March 30, 2010 — Today, FlowMonitor Customer Insights & Dialogue released a whitepaper entitled “5 Reasons to Use a Mixed Method Approach for your Next Market Research Project.” This report explores in depth the reasons that progressive, savvy researchers are now adapting to using the mixed method approach for optimal results. Whereas traditional research methods have employed either just qualitative or just qualitative analysis, technology is now opening up new more streamlined ways of gathering customer experience and satisfaction data. Companies that opt for a mixed media approach can get more valuable and comprehensive data for a reduced budget.  

Where older more established methods of research might have taken place in individual components, the mixed method research integrates the various phases together. The end result is a study that goes further in depth in its examination of customer experience. Company President Abraham Aoyama stated, “FlowMonitor’s ultimate goal is to help companies achieve financial success. In keeping with that goal, the mixed method approach can dramatically increase the breadth of the findings that we offer our clients. In turn, they can get more all-encompassing results for their dollar.” 

FlowMonitor’s whitepaper also points out that the mixed method approach improves upon several potential pitfalls that were often found in more traditional methods of market research. For example, when sections of research are performed and analyzed separately, often researchers are not able to put together the “big picture” meanings in their final evaluation. As a result, often feedback and recommendations to companies becomes disjointed. However, with mixed market research, the qualitative and quantitative results are surveyed and analyzed together, painting a clearer and more comprehensive picture for the market research client. Further, various phases of the research can be linked together with the mixed market approach. Through this means, the research process becomes more efficient and better suited to a company’s informational needs.  

About FlowMonitor Inc. 

FlowMonitor Customer Insights & Dialogue is a market research company that specializes in mixed methodologies.  We design cost-effective, custom solutions that integrate online survey research with creative qualitative techniques.  FlowMonitor’s key personnel bring 20 plus years of experience in consumer research for multi-channel retailers, national / specialty chains, and other consumer brands. More information about FlowMonitor can be found at www.flowmonitorinc.com.