FlowMonitor Founder Notes that Only 'Highly Satisfied' Customers Can Be Counted on for Repeat Business
May 25, 2010
In a Business Insider feature on the Voice of the Customer, FlowMonitor's Abraham Aoyama says the most successful companies are those that listen to customers' needs and what their brand means to them.
FlowMonitor Advises Companies Can Save Money on Their Market Research Through a Mixed Method Approach
March 30, 2010
Market research company FlowMonitor announced their findings that companies can get better customer experience feedback through a mixed method approach. Business decision makers can get more from their research budget if they choose both a quantitative and qualitative procedure.
FlowMonitor Unveils Customer Insight for Premium Lifestyle Brand LATHER
May 11, 2009
FlowMonitor used online point-of-sale surveys paired with deep-dive phone and online interviews to discover what features and products LATHER users most enjoyed, glean information on the shopping experience and decipher ways in which the brand could better connect with its customers.
FlowMonitor utilizes mixed method research to:
- Improve customer satisfaction
- Determine customer segments
- Increase Web store conversion
