Mixed Method Research – Quant & Qual in a Single Study
A mixed method approach allows researchers to simultaneously benefit from both quantitative and qualitative research methods in the context of one study addressing a single set of business objectives.
FlowMonitor designs market research studies that take full advantage of the inherent benefits of both quantitative (e.g., surveys) and qualitative (e.g., focus groups, ethnographic techniques, etc.) research.
We work with clients to determine the optimum study configuration and sequence of the individual methods within a project. The business objectives will greatly determine the appropriate sequence of methods. The diagrams below illustrate this.
Adapted from “Research Design: Qualitative, Quantitative, and Mixed Method Approaches” by John Creswell.
Contact Us for more details on how we can design a mixed method study to meet your needs.